All Activities
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Stronger Connections with Conversions API
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
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Shorten the Path from Discovery to Purchase
Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase
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Digital Marketing Associate Certification Prep
Are you studying for the Digital Marketing Associate Certification, but need some extra help? Or perhaps, would prefer a live virtual experience while studying with a group of peers? This one-day workshop will deepen your knowledge around the Advertising...
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Certification Prep Virtual Training | Media Planning and Media Buying
Certification Prep offers instructor-led training sessions designed to provide guidance on how Facebook can fit into your media plan, while also detailing advanced campaign optimization strategies. This includes tactics for utilizing data to increase performance, measuring the impact of ad...
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Build a Business Presence on Social Media
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram. You will also learn how to define a...
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Engage an Audience on Social Media
This lesson helps you identify tactics to build relationships with their audience on Facebook and Instagram through organic engagement. You will also learn how to measure awareness and audience engagement.This video is suitable for entry-level learners, including job seekers...
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Measurement
This lesson helps students develop an understanding of ad performance using the reporting tools in Ads Manager. They will also learn how to analyze ad results based on success metrics along the customer journey.This video is suitable for entry-level...
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Create Content for Facebook and Instagram
This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it. You will also learn the difference between brand voice and tone, and best practices for developing written content...
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Liquidity Tools & A/B Testing
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Optimize and Troubleshoot the Meta Pixel
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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How to Interpret Statistical Outputs of Regression and Extract Data With SQL
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Generate Insights to Make Data-Driven Recommendations
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Troubleshoot Catalog for Dynamic Ads
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Get started with catalogs on Facebook and Instagram
Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...
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DO NOT USE - TEST PATH 2
This lesson prepares you to recognize what Instagram Reels is and use it to connect with audiences, entertain and get discovered by new people.
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Foster A Safe Community For Your Government Organization
Learn how to grow your community by using Facebook, Instagram, Messenger and WhatsApp. We will also cover how you can use Facebook tools to keep misinformation out of your online community. Don’t see any events here? Be sure to...
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Create Ads For Your Government Organization
Learn how to create ads that inform people in your community about important information, and encourage them to register for services. We’ll also cover how to run, measure and improve ads for your organization. Don’t see any events here? Be...