What Is a Brand?
This lesson teaches you why a brand is important for your business.
All Activities
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Create a Social Media Map for Your Business
This lesson teaches you how to develop a social media plan.
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Measure the Creative Impact of Ads
This lesson explains the importance of incorporating quality creative in your ad campaigns.
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Engage with People and Build an Audience Overview
This overview outlines ways to interact with your audience.
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Understand the Customer Journey
Learn about the importance of the customer journey.
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Course Overview: Manage Facebook and Instagram Content with Creator Studio
Course Overview: This course prepares you to use Creator Studio to post, manage and measure content across your Facebook and Instagram accounts.
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Why SMART Goals Matter
Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7
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Meta Policy for Ads About Social Issues, Elections or Politics
Learn about Facebook policies for ads about social issues, elections or politics.
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Assess the impact of reduced customer visibility
Identify the impact the changes in data sharing may have on Facebook business tools for targeting, optimization and measurement.
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Introduction to the evolving ads ecosystem
Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.
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Adherence to Our Community Standards
Learn how you can adhere to Facebook Community Standards and Advertising Policies.
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Tell Your Business Story
This course teaches you the importance of developing a brand for your business.
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Set marketing goals
This course teaches you the importance of SMART goals and how to apply it to your business.='Master Data'!E5
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The Ad Review Process, Ad Library and Placements
Learn about the Facebook ad review process, the Ad Library and placements for ads about social issues, elections or politics.
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Stay Connected with Your Customers Online Overview
Learn how to create an online presence and connect with your customers.
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Our Commitment to Authenticity and Transparency
Learn about the commitment Facebook has made to authenticity and transparency.
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Plan Your Social Media Content
This lesson teaches you how to create a content plan for your social media to engage with your audience regularly.
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Get started with advertising on Facebook and Instagram
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
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Get started with advertising on Facebook and Instagram
Learn how to set up and advertise with an Ads Manager account.
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Earn Money With Paid Online Events
This course prepares you to create, host and monetize online events to grow your audience.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
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Understand the Social Media Landscape
This lesson teaches you how to identify your target audience for your social media channel.
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Create Social Media Content
This lesson teaches you how to create content with different tips and tricks.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
