Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
All Activities
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Community Manager Recertification course
Completion of this course is required to renew your Community Manager certification from Meta.
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Handle recovery for clients decreasing investment
Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.
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Analyze your ad campaign results in Meta Ads Manager
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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Build an online presence with a Facebook Page
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
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Collaborate on creator selection and outreach
Explore how to apply a clear framework and use Instagram’s creator marketplace to source creators for always-on strategies.
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Reach more people on Instagram
Use the Instagram app to connect with your audience and reach more customers.
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Built to grow
Build to Grow is a Meta partnership program focused on supporting top-tier businesses who want to continue on the fast-track of rapid growth.
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Ask the Experts Session: Creative Diversification, Andromeda & The Auction
In this training, Meta's Creative Shop and Marketing Science teams will provide high-level platform knowledge and help answer your questions on how creative diversity, Meta's ad retrieval system, and auction dynamics work together to drive performance. What to Expect:Direct access...
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Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
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Building Community on Facebook & Instagram (Part 1)
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
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Engaging Your Sports Fans and Community
Community is at the core of any sports organisation; join us to learn more about solutions on Facebook and Instagram to drive fan engagement and build community.
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Build a Business Messaging strategy
Explore how to create a business messaging strategy that aligns with business goals and objectives.
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Get started with product catalogs across Meta technologies
The purpose of this workshop is to help learners achieve their business goals with product catalogs. This course is designed to help advertisers get started with catalogs for their ads across Meta technologies. This covers how to populate catalogs with...
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Introduction to opportunity score
Discover how opportunity score provides recommendations that can help improve campaign performance.
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Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.
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Elevate creative best practices for partnership ads
Explore how agencies and brands can improve partnership ad campaigns on Reels through better creator collaboration and diverse creative assets.
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Implementing buying types and optimizing delivery
Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
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Generate leads across Meta technologies
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
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Meta Certified Advertising API Developer
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
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Advertising solutions across the marketing funnel
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
