Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
The purpose of this course is to help advertisers enhance their ads through personalization and scalable creative delivery.
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't...
Build to Grow is a Meta partnership program focused on supporting top-tier businesses who want to continue on the fast-track of rapid growth.
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
Community is at the core of any sports organisation; join us to learn more about solutions on Facebook and Instagram to drive fan engagement and build community.
Explore message template categories, creation tools, quality management and scaling strategies for paid messaging on WhatsApp.
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
Discover how opportunity score provides recommendations that can help improve campaign performance.
Learn about data privacy and policies across Meta technologies and understand how global regulations affect advertising and Meta technologies.
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.