In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
In this course, you will learn how to design and implement measurement strategies using basic metrics, self-served experiments, and advanced measurement studies to effectively evaluate and enhance campaign performance
Learn about data privacy and policies across Meta technologies and understand how global regulations affect advertising and Meta technologies.
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
Learn how to set campaign objectives and use the Meta Pixel, Facebook SDK and Conversions API to optimize advertising strategies and achieve business goals.
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
Explore how to create a budget for auction and reservation buying types.
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
This training explores Meta technologies that support business growth in specific client industries, proof points to support pitches and best practices for product solutions.
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.
Explore the available buying types and bid strategies to use for your campaigns.
