Develop a successful WhatsApp messaging strategy for clients
Develop a successful WhatsApp messaging strategy for clients using the messaging journey framework.
All Activities
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Get started with product catalogs across Meta technologies
The purpose of this workshop is to help learners achieve their business goals with product catalogs. This course is designed to help advertisers get started with catalogs for their ads across Meta technologies. This covers how to populate catalogs with...
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Include Reels placements in your campaigns
Discover how to get started with the Reels ad placement to help improve your campaign performance.
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AI for Advertising: Faster Answers, Smarter Spend, Stronger Results
This webinar prepares advertisers to use Meta AI business assistant (MAIBA) and Meta ads AI connectors to streamline campaign management, access instant performance insights, benchmark results against industry peers, receive personalized recommendations, and resolve common account issues through conversation.
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Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions API...
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Drive performance and generate leads with Meta
As people explore more channels, combining a variety of digital and physical touchpoints, and gain more control over the information they choose to share, the strategies you’ve used to reach your target audiences may need to be updated to deliver...
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Improve your marketing strategy with marketing mix models
Discover the key characteristics of marketing mix models and learn how these models work.
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Using Facebook Ads to Drive Subscriptions
Using five levers (Objective, Targeting, Bidding, Optimization and Format) to engage existing and new audiences in order to drive subscribers.
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Planning for your campaign audience
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
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Support initial adoption of WhatsApp for Business
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
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Supercharge your ads with catalog product video
Learn how to add video to your product catalog and enable personalized media delivery in Advantage+ catalog ads. This training walks you through why video matters for catalog performance, what Catalog Product Video is and how to create or source...
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Data analysis and scaling: Learn how to set up and scale your app campaigns across Meta technologies
Webinar learning objectives Build confidence in your app measurement and attribution strategy across iOS and Android. This training is designed for experienced advertisers who want to deepen their understanding of measurement frameworks, improve attribution accuracy and use data-driven strategies to...
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Exploring best practices for ad creative
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
