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Learn new skills to build your brand or business
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1036 results returned

  • Ad agencies Meta Conversions API: benefits and setup across clients

    The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...

    • Event

  • Creative brief development

    Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.

    • Path
    • Duration 10m
    • Rating 4.4
    • Beginner
    • Credential

  • Frictionless Purchasing

    Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.

    • Rating 5.0

  • From business goals to ad objectives

    Learn how to create measurable business goals and choose the campaign objective to meet your goal.

    • Path
    • Duration 15m
    • Rating 4.5
    • Beginner
    • Credential

  • Use App Events to Target, Optimize and Measure

    This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...

    • Event
    • Rating 5.0

  • Optimize Meta Conversions API

    Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.

    • Path
    • Duration 23m
    • Rating 4.8
    • Intermediate
    • Credential

  • Introduction to campaign objectives

    Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate

  • Instagram Reels 101

    Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.

    • Rating 4.8

  • Newsgather with CrowdTangle

    In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.

    • Rating 4.8

  • How to build your creative strategy for Ramadan

    1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...

    • Event
    • Rating 5.0

  • Buying types

    Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential

  • Grow Your Mobile App Audience With Automated App Ads

    Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...

    • Event

  • Use WhatsApp for a business

    Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.

    • Path
    • Duration 18m
    • Rating 4.9
    • Beginner
    • Credential

  • Using Facebook Live on Mobile vs. Desktop

    Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.

    • Video
    • Rating 4.6