This training explores how advertisers can use ad creative to help improve campaign performance. It covers creative diversification (the practice of varying formats, visuals and messages across ad sets) and practical strategies for building creative volume from existing assets, working...
Webinar learning objectives Unlock the full potential of your campaigns with opportunity score, a personalized feature in Meta Ads Manager that provides tailored recommendations to help boost performance. In this workshop, you'll discover how to harness the power of opportunity...
Catalog product video is motion creative you add to your catalog in Meta Commerce Manager. When used in Advantage+ catalog ads, you can pair personalized products with personalized media by enabling a feature called Allow product video.
This training explains how to use A/B Testing, Conversion Lift and creative testing to optimize campaign variables, use Advantage+ automation and build a repeatable testing framework to lower customer acquisition cost and scale winning approaches.
This training prepares you for the Meta Certified Business Messaging Strategy exam, which measures your ability to understand and apply the core concepts, tools and strategies of an effective business messaging strategy across WhatsApp, Instagram Direct and Messenger to increase...
In preparation for the Business Messaging Strategy exam, meet with the Meta Blueprint team to take and review a Practice Test together. During the session, you would answer all the questions together with the other attendees via polls, and...
Webinar learning objectives This training explains how to use opportunity score in Ads Manager to get personalized recommendations that can help improve campaign performance. Learn how to apply recommendations and get answers to common questions. The training is designed for...
The purpose of this training is to provide learners with a comprehensive understanding of how to set up and run effective campaigns using ads that click to message, optimized for purchases. This training covers the key concepts and best practices...
Webinar learning objectives This 50-minute live training explores how to use AI glasses from Meta to create content. Learn how to grow your business and connect with customers in authentic and personal ways. If you’re a small business owner, content...
This session covers the foundational elements of campaign setup on Meta platforms, focusing on two key areas:Campaign Activation Tools and Meta Advantage. Learn how to effectively leverage Meta's suite of activation and automation tools, and Campaign Objectives and Signal,...
This session builds on Day 1 by diving into the execution and evaluation phases of Media Buying on Meta platforms. You'll explore:Implementing Buying Types and Optimising for Ad Delivery. Learn how to select the right buying approach and fine-tune...
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The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
This session focuses on the budgeting and measurement dimensions of media planning on Meta platforms. You'll work through:Proposing a Campaign Budget. Gain the skills to build and justify effective budget recommendations, andAnalysing Campaign Reporting Results and Measurement Strategies. Learn...
