Introduction to creator marketing
This course provides context on the creator marketing landscape, an overview of Instagram’s creator marketplace and best practices for collaborating with creators.
All Activities
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Prove your knowledge with the Meta Technical Implementation Specialist assessment
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
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WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
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Getting Started with Facebook Live
Tyler Simpson shares common creator use cases for going Live.
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Improve Lead Quality with Conversions API for CRM
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Strategies for targeting, placement and creative
Explore how to select the best ads targeting, placement and creative strategies with Meta Advantage solutions.
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Find High-Quality Leads This Spring
This session explores how to attract quality leads using lead ads instant forms. We’ll discuss how to set up and optimize your lead ad campaigns to improve performance and the quality of leads you’re generating. We’ll also explore how to...
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How to Earn More with Facebook Stars with Dr. Kojo Sarfo
Get ready to take some notes as wellness creator, Dr. Kojo Sarfo, drops gems on how to maximize your earnings from Facebook Stars as a Live creator.
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How to Get Started with Facebook Stars with Brandi Guice
Facebook Stars are a great way to form deeper connections with your audience as a new creator. Learn all about how to get started with Stars from beauty creator, Braannxo, as she shares her best tips for finding success...
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Troubleshoot and provide technical support for the WhatsApp Business Platform
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
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Stronger Performance with the Conversions API
Advertising tailored to people can be more effective, both for consumers and business performance. In this course, you’ll learn how ads are evolving to provide more transparency and control. We’ll examine the impact this can have on businesses who rely...
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Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
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Commerce Messaging for Businesses
Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
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Increase campaign performance with partnership ads
In this course, you'll discover how to use partnership ads, to help improve your campaign performance. You'll also explore how to work with creators and how to create a partnership ads campaign in Meta Ads Manager.
