In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
In this course, you'll learn the features of Business Manager and how to set up an account.
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.
Facebook Subscriptions are a monetization option that allows fans to support creators by paying a monthly fee for exclusive content. Learn how to get started with Subscriptions from Meta Product Marketing Manager, Valentina Delgado.
This course provides an overview of how to bring a business online with the WhatsApp Business app.
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
Learn how to use aggregated data to measure the impact of your marketing by geography with the GeoLift solution.
In this course, we discuss ways to analyze and interpret the output of a regression analysis.
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...
