Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
All Activities
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Configure and troubleshoot Conversions API Gateway
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
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Community Manager Recertification course
Completion of this course is required to renew your Community Manager certification from Meta.
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Bring your business online with Instagram
This course prepares you to set up an Instagram business account and create a profile to get discovered and connect with customers.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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How to Get Started with Facebook Stars with Brandi Guice
Facebook Stars are a great way to form deeper connections with your audience as a new creator. Learn all about how to get started with Stars from beauty creator, Braannxo, as she shares her best tips for finding success...
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Maximize lead quality with Meta Conversions API for CRM
Learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM.
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Reader Revenue on a Shoestring
Your reader revenue strategy doesn’t need to start with a massive investment. Whatever the size of your organization, be inspired by simple tactics and approaches you can implement today that will help you make meaningful gains.
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Integrating data sources into your ad strategy
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
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Keeping Businesses and People Safe on Facebook
Facebook strives to create a safe and welcoming community for the almost 3 billion people who use its platform around the world. This session will equip you to talk confidently with your clients by describing how Facebook addresses brand safety...
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Prepare and set up catalogs for Advantage+ catalog ads
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
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Create for a Mobile World
Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile.
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Generate leads across Meta technologies
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
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Instagram Reels 101
Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.
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Ad delivery optimization and advertiser controls
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.
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Design a test (A/B, Conversion Lift and Brand Lift test)
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
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Improve the ad experience and increase your Audience Network revenue
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
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Campaign reporting in Meta Ads Manager
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
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Set up accounts and assets for the WhatsApp Business Platform
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
