The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
All Activities
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Meta Certification Prep Live Training | Media Planning and Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Turn your content into ads with Meta
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Stronger performance with Meta Conversions API
Webinar learning objectives Discover how to establish a more reliable data connection with the Conversions API and improve your campaign performance. Learn how to determine which integration option is best for your business and explore best practices for sharing data...
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Measure channel impact with Meta Conversion Lift
Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the...
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Amplify Your Fundraising Efforts
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
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Engage Your Supporters With Facebook
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts. This class is packed with practical tips to strengthen relationships with your supporters and motivate online talent to actively promote...
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Join our future webinars
Discover online webinars from Meta Blueprint which can help grow your business.
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Ad agencies and Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...
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Create for a Mobile World
Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile.
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Identify client opportunities with Meta Business Messaging solutions
Explore Meta Business Messaging's key offerings and learn how to apply them to support client messaging needs.
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How to automate paid messages at scale
Explore message template categories, creation tools, quality management and scaling strategies for paid messaging on WhatsApp.
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Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions API...
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Support initial adoption of WhatsApp for Business
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
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Analyzing campaign reporting results and measurement strategies
Explore how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
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Improve Lead Quality with Conversions API for CRM
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...
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Proposing a campaign budget
Learn how to create a budget for auction and reservation buying types.
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Use Shops to help increase your sales
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
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Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite.
