This training begins with an overview of omnichannel marketing strategies. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes with an overview of omnichannel measurement strategies. Don't see...
The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you...
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
Join us for an interactive and live training session with Meta Blueprint to learn more about our solutions and ask your questions directly to Meta experts Don't see any events here? Be sure to log into Blueprint to access a...
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
Prove your marketing skills and get Meta Certified.
Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
Explore how agencies, brands and creators can maximize their creator marketing strategies with Meta technologies.
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
In this course, you will learn how to design and implement measurement strategies using basic metrics, self-served experiments, and advanced measurement studies to effectively evaluate and enhance campaign performance
In this course, you'll discover how to use partnership ads, to help improve your campaign performance. You'll also explore how to work with creators and how to create a partnership ads campaign in Meta Ads Manager.
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
Learn how to use Robyn to build marketing mix models that are fast and accessible.
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
Learn about the ad creation process and how to create reports in Meta Ads Manager.
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
