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Learn new skills to build your brand or business

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1169 results returned

  • Introduction to campaign objectives

    Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate

  • Introduction to measurement methodologies

    This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).

    • Path
    • Duration 30m
    • Rating 5.0
    • Advanced
    • Credential

  • Monitoring accounts and brand assets

    Learn how to monitor your accounts with Business Support Home, Security Center, managed Meta accounts and Brand Rights Protection.

    • Path
    • Duration 10m
    • Beginner
    • Credential

  • WhatsApp Business Platform for Effective Business Messaging

    This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...

    • Event

  • Reach your business goals with Reels ads

    Learn how to use Reels ads to improve campaign performance. Explore placement strategies, creative best practices, optimization tools and partner collaborations.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate
    • Credential

  • How to automate paid messages at scale

    Explore message template categories, creation tools, quality management and scaling strategies for paid messaging on WhatsApp.

    • Path
    • Duration 55m
    • Intermediate
    • Credential

  • Retail Proficiency Learning Path

    This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.

    • Path
    • Beginner
    • Credential

  • Grow your audience with Advantage+ app campaigns

    This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...

    • Event
    • Rating 4.8

  • Meta Certification Prep Live Training | Media Buying

    Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...

    • Event

  • Optimizing agency workflows with AI creative tools

    This workshop explains how to enhance ad performance through personalization and scalable creative delivery. Explore the benefits and practical uses of Advantage+ creative, flexible media, related media and format automation, including how to turn on these features during campaign creation....

    • Video

  • Maximize lead quality with Meta Conversions API for CRM

    This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...

    • Event

  • Introduction to creator marketing

    Explore how agencies, brands and creators can maximize their creator marketing strategies with Meta technologies.

    • Path
    • Duration 21m
    • Rating 5.0
    • Intermediate
    • Credential

  • Reach more people on Instagram

    Use the Instagram app to connect with your audience and reach more customers.

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
    • Credential

  • Interpret statistical output

    Learn how to interpret statistical analysis and regression results to make decisions based on data.

    • Path
    • Duration 35m
    • Rating 4.4
    • Advanced
    • Credential

  • Optimize your campaign with Meta Advantage+

    This training covers the AI tools within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the tools in 5 categories of Advantage+ single-step solutions that use AI to automate parts of...

    • Event
    • Rating 5.0

  • Optimize Meta Conversions API

    Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...

    • Event
    • Rating 4.6

  • PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer

    The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...

    • Collection
    • Rating 5.0

  • Grow your audience with Advantage+ app campaigns

    This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...

    • Video
    • Rating 4.5

  • Meta New Starter Onboarding (Basic) - Day 1

    Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...

    • Event