All Activities : Learn new skills to build your brand or business

Practice Test - Creative Strategy - B

Rating 4.2

Advanced matching for websites

Learn how to set up, configure and troubleshoot advanced matching for websites to help improve Meta ad campaigns.

Path
Duration 15m
Rating 4.8
Intermediate

Agency performance knowledge checks

Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.

Path
Duration 6m
Intermediate
Credential

Measure and optimize your Audience Network ad performance

Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.

Path
Duration 15m
Rating 4.7
Intermediate
Credential

Use ads that click to WhatsApp with Meta Conversions API

Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.

Path
Advanced
Credential

Five best practices to generate client results

Rating 5.0

Advanced marketing mix modeling using Meta Open Source project Robyn

Learn how to use Robyn to build marketing mix models that are fast and accessible.

Path
Duration 1.3h
Rating 4.9
Advanced
Credential

Foundations of Meta Business Messaging

Learn about the benefits of Meta Business Messaging certification, and discover how to implement solutions across various platforms to encourage customer engagement and growth.

Path
Duration 1.1h
Rating 4.8
Beginner
Credential

Improve Lead Quality with Conversions API for CRM

Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...

Event

Drive performance and generate leads with Meta

As people explore more channels, combining a variety of digital and physical touchpoints, and gain more control over the information they choose to share, the strategies you’ve used to reach your target audiences may need to be updated to deliver...

Path
Rating 5.0

Cross-border trade: maximize international sales with Meta

This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...

Event
Rating 4.6

Dry Run for Career Tips and Networking Event

Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....

Event

Agencies and Meta Conversions API: benefits and setup across clients

Rating 5.0

Creators Unlocked: Partnership Ads and Creative Best Practices

This training session is designed to equip Publicis agency partners and Creators with the knowledge needed to drive successful Creator Partnerships Ads campaigns. Don't see any events here? Be sure to log into Blueprint to access a variety of events...

Event

Campaign types and optimization: Learn how to set up and scale your app campaigns across Meta technologies

WhatsApp Business Platform overview

Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.

Path
Duration 30m
Rating 4.7
Advanced

Growing Your Sponsorship Business on Facebook and Instagram

Join this sports industry focused webinar to learn more about the Branded Content solutions on Facebook and Instagram and how you can package and value your content for sponsors.

Rating 5.0

Event tracking and measurement set up: Learn how to set up and scale your app campaigns across Meta technologies

Opportunity score for agencies: helping clients achieve better results

This training explains how to use opportunity score in Ads Manager to get personalized recommendations that can help improve campaign performance. Learn how to apply recommendations and get answers to common questions. The training is designed for agencies of all...

Video

Creative brief development

Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...