Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
All Activities
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Meta Blueprint Training
Join us for an interactive and live training session with Meta Blueprint to learn more about our solutions and ask your questions directly to Meta experts Don't see any events here? Be sure to log into Blueprint to access a...
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Certification Prep Virtual Training | Business Marketing Strategy - Part 2
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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How to Build Your Facebook Live Community with Tony Directs
The relationship you develop with your community is yours to create. Creator, Tony Directs, walks through how he grew his massive audience using Facebook Live and shares his best tips for creating a highly engaging content strategy that will...
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Improving business results through effective creator partnerships
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
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Prove your knowledge with the Meta Technical Implementation Specialist assessment
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
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From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Dry Run for Career Tips and Networking Event
Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....
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Meta Advertising Standards and brand safety
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
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Cross-border trade: maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Certification Prep Virtual Training | Business Marketing Strategy - Part 3
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Configure and Troubleshoot Meta Conversions API Gateway
Learn how to set up the Conversions API Gateway without developer help for ad personalization, optimization and data sharing.
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Integrating data sources into your campaign strategy
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
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Evaluating and optimizing a Meta Business Messaging strategy
Learn to evaluate and optimize Business Messaging strategies for improved engagement and growth.
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Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
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Maximize lead quality with Meta Conversions API for CRM
Learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM.
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