All Activities : Learn new skills to build your brand or business

Handle recovery for clients decreasing investment

Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.

Path
Duration 47m
Rating 4.3
Intermediate
Credential

Maximize campaign results with Performance 5

This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.

Path
Duration 30m
Rating 4.5
Beginner
Credential

Improve Lead Quality with Conversions API for CRM

Introduction to Collaborative Ads

Practice Test - Business Marketing Strategy

Path

Practice Test - Marketing Science - A

Rating 4.2

Improving performance through ad creative

Learn how to implement best practices for ad creative in Meta Ads Manager.

Path
Duration 19m
Rating 5.0
Intermediate
Credential

The WhatsApp Business Platform for Effective Business Messaging

This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...

Event

What the News Industry Can Learn From Food Creators

Rating 4.5

Instant Articles: Refresher and Monetization

Rating 4.9

Opportunity score: experimentally proven recommendations to help improve your campaign performance

Learn how you can use opportunity score in Ads Manager to help improve your campaign performance.

Path
Duration 30m
Rating 4.8
Intermediate
Credential

Ad formats and placements

Learn how to select ad formats and design creative strategies to reach your audience at each stage of the customer journey.

Path
Duration 20m
Rating 4.9
Beginner
Credential

Optimize campaign performance with A/B Testing and Conversion Lift

Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...

Event
Rating 5.0

Collaborate on creator selection and outreach

Explore how to apply a clear framework and use Instagram’s creator marketplace to source creators for always-on strategies.

Path
Duration 15m
Rating 5.0
Intermediate
Credential

Supercharge your ads with catalog product video

Learn how to add video to your product catalog and enable personalized media delivery in Advantage+ catalog ads. This training walks you through why video matters for catalog performance, what Catalog Product Video is and how to create or source...

Video

Creative Strategy

Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative

Event
Rating 3.5

Creative brief development

Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.

Path
Duration 10m
Rating 4.6
Beginner
Credential

Ask the Experts Session: Creative Diversification, Andromeda & The Auction

In this training, Meta's Creative Shop and Marketing Science teams will provide high-level platform knowledge and help answer your questions on how creative diversity, Meta's ad retrieval system, and auction dynamics work together to drive performance. What to Expect:Direct access...