Stay Connected to Your Community With WhatsApp
This lesson prepares you to use WhatsApp to interact with your community as a government organization.
All Activities
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Tell Authentic Stories
Tell Authentic Stories
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Maintain Connections With Your Community
This lesson will prepare you to use Facebook tools to make public service announcements as a government organization.
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Build Your Campaign
Build Your Campaign
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Start Your Fundraiser
Start Your Fundraiser
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Ads Reporting
This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign.
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Creative Placements and Formats for your Ads
This lesson will prepare you to craft ads that informs and educates people of your services, and leverage a variety of creative formats at every stage of your audience’s journey.
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Keep Your Community Safe From Misinformation
This lesson prepares you to share accurate information with your community on Facebook as a government organization.
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Raise Awareness of Your Service
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
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Measurement and Analysis Options
This lesson will prepare you to measure your campaigns’ results with different tools, test different factors in your ads, and integrate insights from past advertising campaigns into future campaigns.
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Create Inspiring Holiday Ads
Stand out from other businesses during the holiday season and showcase what makes your business unique. In this webinar, you’ll learn the importance of planning ahead, creative strategies to make your ads stand out and what tools you’ll need...
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Take Your Ads to the Next Level
Sharpen your advertising skills with advanced advertising solutions. In this two-day immersive workshop, you’ll dive deeper into how you can increase budget, audience, placement, and ad creative liquidity through tools like campaign budget optimization, advanced targeting, automatic placements, dynamic...
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Elevate Live with Lecrae
Building community is not just about the numbers, it’s about genuine engagement and listeners, viewers, and buyers that come back time and time again. But how do you tap into this crew of dedicated supporters to fund your dream?Join...
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Third-Party Partner Essentials
In this course, you will learn about the role of third-party partners (3PPs) at Facebook. We’ll discuss eligibility, relevant policies and how to get set up as a third-party partner.
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Blueprint Live | Media Planning Template
Não há dúvidas de que um bom criativo pode melhorar significativamente os resultados de uma campanha. Este workshop interativo ajudará estrategistas de criativo a adquirir novas habilidades necessárias para mensurar e testar a fim de otimizar a eficácia do criativo...
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Implementing Liquidity Tools: Power Your Advertising With Machine Learning
Designed as a follow up to Liquidity Tools Overview, in this session you’ll see system demonstrations to enable these tools and take a dive deeper into the best practices to leverage for each. You also learn how data sources...
