All Activities
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Collaborate on creator selection and outreach
Explore how to apply a clear framework and use Instagram’s creator marketplace to source creators for always-on strategies.
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Digital Marketing Associate Certification Prep
Discover the fundamental characteristics for successful planning in your digital media campaigns on Facebook and Instagram. In this session, you'll learn about the essentials of digital marketing: from business goal setting, creatives, optimization, and more! Lesson 1: Get Started with...
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Connect your website data for better ad performance
Webinar learning objectives Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results....
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Turn your content into ads with Meta
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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How to create content that stands out on Instagram
This course teaches you how to create content for your business on Instagram.
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Meta Advertising Standards and brand safety
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Applying best practices for placements and ad creative
Explore how to select the best placement and creative strategies with Meta Advantage+ solutions.
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Get started with Meta Conversions API for CRM to improve lead quality
Connect CRM funnel stages via Conversions API for CRM to optimize for qualified leads and measure impact over time.
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Getting started with Meta Ads Manager
Learn about the ad creation process and how to create reports in Meta Ads Manager.
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Exploring signals and data sources
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
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Certifications
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
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Create templates and send messages with the WhatsApp Business Platform
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
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Proposing a campaign budget
Learn how to create a budget for auction and reservation buying types.
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Improving business results through effective creator partnerships
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
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Connect your website data for better ad performance
Learn how the Meta Pixel and Meta Conversions API work together to connect your website data and help improve your ad performance.
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Prepare for expansion
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
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Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
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Connect with customers using Meta Business Suite
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
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Enhancing your workflow with new AI creative tools and features
The purpose of this course is to help advertisers enhance their ads through personalization and scalable creative delivery.
