This workshop explains how to enhance ad performance through personalization and scalable creative delivery. Explore the benefits and practical uses of Advantage+ creative, flexible media, related media and format automation, including how to turn on these features during campaign creation....
Explore how agencies and brands can improve partnership ad campaigns on Reels through better creator collaboration and diverse creative assets.
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
Webinar learning objectives This training explains how sellers, partners and business professionals can scale a paid messaging strategy on the WhatsApp Business Platform. Learn how to choose the right message template category for each use case and create and manage...
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.
This training explores how ad creative affects campaign performance. Learn practical strategies for achieving creative diversification (using a variety of images, videos, messages and formats) so the ad delivery system can better match ads to interested people. Don't see any...
Learn how to apply proactive strategies, implement security features and maintain business portfolio hygiene.
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
Learn how to set up the measurement studies available in Meta Ads Manager and read your results in the Experiments tool.
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.
Webinar learning objectives This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production. Incorporate...
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...
Learn how to create a budget for auction and reservation buying types.
Prove your marketing skills and get Meta Certified.
Learn how to monitor your accounts with Business Support Home, Security Center, managed Meta accounts and Brand Rights Protection.
Discover the best media practices that can help increase international sales on Meta technologies.
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
Completion of this course is required to renew your Community Manager certification from Meta.
Understand mobile behavior and improve mobile campaign performance.
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.
