Bring your business online with Instagram
This course prepares you to set up an Instagram business account and create a profile to get discovered and connect with customers.
All Activities
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Troubleshoot and provide technical support for the WhatsApp Business Platform
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
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Get started with catalogs: Improve your shoppable experiences
Webinar learning objectives This training walks you through how to create your catalog in Meta Commerce Manager, add products using different data sources and keep your product information accurate. Explore best practices for organizing your catalog with product sets, maintaining...
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Reach more people on Instagram
Use the Instagram app to connect with your audience and reach more customers.
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Generate leads across Meta technologies
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
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Measure channel impact with Meta Conversion Lift
Webinar learning objectives Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel...
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Campaign types and optimization: Learn how to set up and scale your app campaigns across Meta technologies
Webinar learning objectives Learn how to set up and scale app campaigns across Meta technologies to grow your app business. This training is designed for advertisers in e-commerce, retail and travel who want to acquire new customers, re-engage people who...
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Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
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Increase your sales with omnichannel ads across Meta technologies
< Webinar learning objectives Get started with omnichannel ads that connect your online and in-store sales through Meta technologies. This training walks you through creative features available to generate local awareness, how to set up the Conversions API for offline...
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Optimize Meta Conversions API
Learn how to optimize Meta Conversions API to help improve ad performance.
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Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions API...
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Increase your sales with omnichannel ads across Meta technologies
Use Ads Manager omnichannel optimization to drive online and in-store sales.
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Selecting campaign objectives and conversion settings
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
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Understanding ad fragmentation: Tips to optimize your ads for better results
Learn how reducing ad fragmentation can help you optimize your ads for better results.
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Applying best practices for placements and ad creative
Explore how to select the best placement and creative strategies with Meta Advantage+ solutions.
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From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Exploring signals and data sources
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
