Creative Placements and Formats for your Ads
This lesson will prepare you to craft ads that informs and educates people of your services, and leverage a variety of creative formats at every stage of your audience’s journey.
All Activities
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Ads Reporting
This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign.
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Get More People to Register for Your Services with Ads
This lesson prepares you to create ads to generate more signups for your services and make decisions about your ad campaigns that align with the goals of your organization.
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Use Messenger to Build Trust With Your Community
This lesson prepares you to use Messenger to reach your community as a government organization.
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Maintain Connections With Your Community
This lesson will prepare you to use Facebook tools to make public service announcements as a government organization.
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Start Your Fundraiser
Start Your Fundraiser
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Build Connection With Your Community on Instagram
This lesson prepares you to establish a presence and a community for your government organization on Instagram.
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Stay Connected to Your Community With WhatsApp
This lesson prepares you to use WhatsApp to interact with your community as a government organization.
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Free Tools to Create and Enhance Content
Free Tools to Create and Enhance Content
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How to Engage Your Community on Facebook
This lesson prepares you to establish an engaging Facebook presence as a government organization.
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Build Your Campaign
Build Your Campaign
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Create Inspiring Holiday Ads
Stand out from other businesses during the holiday season and showcase what makes your business unique. In this webinar, you’ll learn the importance of planning ahead, creative strategies to make your ads stand out and what tools you’ll need...
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Take Your Ads to the Next Level
Sharpen your advertising skills with advanced advertising solutions. In this two-day immersive workshop, you’ll dive deeper into how you can increase budget, audience, placement, and ad creative liquidity through tools like campaign budget optimization, advanced targeting, automatic placements, dynamic...
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Elevate Live with Lecrae
Building community is not just about the numbers, it’s about genuine engagement and listeners, viewers, and buyers that come back time and time again. But how do you tap into this crew of dedicated supporters to fund your dream?Join...
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Blueprint Live | Media Planning Template
Não há dúvidas de que um bom criativo pode melhorar significativamente os resultados de uma campanha. Este workshop interativo ajudará estrategistas de criativo a adquirir novas habilidades necessárias para mensurar e testar a fim de otimizar a eficácia do criativo...
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Understanding and Implementing Pixel, SDK and Offline Conversions Tools
Learn how to power your marketing efforts with the Facebook pixel, SDK and business tools for offline conversions. This session includes the step-by-step implementation process, hands-on system practice and group activities to help you achieve your marketing objectives and drive...
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Understanding and Implementing the Facebook SDK
Learn about SDK and its implementation process. Get hands-on experience using a practice exercise and environment. Additionally, you’ll learn the basics and best practices in implementing Standard Events and Parameters. Click below to view the session descriptions and to...
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Understanding and Implementing the Facebook Pixel
Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...
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In-Stream Reserve: Diversify your Video Investment with Facebook
Learn how In-Stream Reserve helps brands diversify their video investment in ways that complement their TV and online video advertising strategies, what ISR is and how it works, and explore success stories from brands that have used ISR to...
