Lead Generation
Lead generation is a vital component in building successful business funnels. Attend this session for deeper insights and greater clarity on generating and qualifying leads on Meta platforms.
All Activities
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Improve cost per action with the Conversions API and Google Tag Manager
During this webinar, a Meta engineer with a speciality in the Conversions API will show you how to set up your Google Tag Manager integration. You’ll get help setting up one event (page views) while our specialist covers the most...
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Using Mobile-friendly Video Creative as a Lever for Growth Webinar
Learn how to power up performance and build for the future with video and Reels ad creative. You'll walk away from this interactive session with inspiration, tips and tools that make it quick and easy to build engaging video ads...
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The path to performance webinar
In this course, you’ll learn how to implement five core tactics to drive better ad performance including broad targeting and the Conversions API. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
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Maximizing Performance with Measurement Webinar
Ready to better understand the impact of your ads? In this course, you’ll learn how to define, track, and maximize the success of your ads. Don't see any events here? Be sure to log into Blueprint to access a variety...
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Conversions API ask me anything
In this webinar, you'll learn how to improve ad performance, lower cost per action, and improve targeting and measurement using the Conversions API. Meta experts will be answering some of the most commonly asked Conversions API questions, such as: What...
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Upgrade your advertising with Advantage+ Shopping Campaigns
Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a single...
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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How to create engaging reels
This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.
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Easter Bootcamp
With Easter right around the corner, we want to make sure you're fully prepared to create successful campaigns. To help you maximize your product offerings, creative journey, and campaign performance, we've put together a tailored 3-day training program specifically for...
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Strengthen Digital Marketing Signals Week
Strengthen your overall performance, optimization, targeting, and reporting, by enriching the event data you pass back to Meta and facilitate better machine learning and overall results. In these series of sessions we explain the theory and the practical steps of...
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
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Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
