This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
This lesson covers how to set up the Conversions API with Google Tag Manager.
Community is at the core of any sports organisation; join us to learn more about solutions on Facebook and Instagram to drive fan engagement and build community.
Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.
In this course, we'll discuss how to extract and manipulate data with SQL queries.
Explore how to use opportunity score to improve your campaign performance.
Explore how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
Learn how you can use app events to improve your ads targeting, optimization and measurement.
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
Explore how to select the best ads targeting, placement and creative strategies with Meta Advantage solutions.
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
