The purpose of this webinar is to help new advertisers understand what happens after their first ad goes live. Content covers how the learning phase works, how to read results, tips for the next campaign, common mistakes to avoid and...
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
Join us for an interactive and live training session with Meta Blueprint to learn more about our solutions and ask your questions directly to Meta experts Don't see any events here? Be sure to log into Blueprint to access a...
This training introduces recent updates to Meta ad offerings, including partnership ads, Reels trending ads and catalog product video. Learn what these products are for, when to use them and how to get started.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
Discover the key characteristics of marketing mix models and learn how these models work.
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
Learn how to use Reels ads to improve campaign performance. Explore placement strategies, creative best practices, optimization tools and partner collaborations.
This course teaches you how to create content for your business on Instagram.
Explore message template categories, creation tools, quality management and scaling strategies for paid messaging on WhatsApp.
Learn how to connect your CRM data with the Meta Conversions API for CRM to optimize ad campaigns for lead quality.
This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
Discover how to get started with the Reels ad placement to help improve your campaign performance.
Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
