Webinar learning objectives This training explains how to use partnership ads to scale campaigns. Discover how partnership ads work, the types of content you can use and the benefits they offer for campaign performance. You'll also learn how to find...
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
Learn how to use Reels ads to improve campaign performance. Explore placement strategies, creative best practices, optimization tools and partner collaborations.
Explore how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
Understand mobile behavior and improve mobile campaign performance.
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
Discover the best media practices that can help increase international sales on Meta technologies.
Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...
Join our Measurement and Creative specialists for a live 45-minute session where you can ask your questions and get practical guidance in real time — plus insights on what's driving strong Reels performance and how to set up Partnership Ads...
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
Learn how to use Meta ads to establish an online presence, engage with an audience and grow a business.
