Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the technical setup to share channel-level data, best practices for reliable test design and how to interpret the results for ongoing attribution reporting. This webinar is designed for advertisers who have proven the incremental value of their Meta campaigns through lift studies and want to identify where their attribution model miscredits that value across their media mix.