Get started with Advantage+ sales campaigns, Meta's end-to-end automation solution that uses AI to optimize your campaigns in real-time. Explore how to set up and maintain these campaigns and apply recommendations for data integration, creative diversification and measure effectiveness through testing. This training is designed for advertisers who want to sell products online through greater scale and sustained performance and who have experience running sales campaigns in Ads Manager.
- Set up your Advantage+ sales campaigns in Ads Manager and explore duplication options for streamlined campaigns.
- Configure budget udience and placement settings to maintain optimal Advantage+ performance throughout your campaigns.
- Measure campaign effectiveness using conversion lift tests and A/B testing to compare automation approaches.