Campaign evaluation and measurement strategies

Name: Campaign evaluation and measurement strategies
Rating: 5.0 (3 reviews)

By Meta Blueprint
Duration 30m
Difficulty Intermediate
- Credential For Completion
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Average rating: 5.0 3 reviews

Design and implement measurement strategies using basic metrics, self-served experiments and advanced measurement studies to effectively evaluate and enhance campaign performance.

Key metrics to measure campaign performance
- 10 m
Incrementality and experiments in Meta Ads Manager
- 10 m
Introduction to advanced measurement studies
- 10 m

Campaign evaluation and measurement strategies

Lessons

Key metrics to measure campaign performance

Incrementality and experiments in Meta Ads Manager

Introduction to advanced measurement studies

Review

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