Optimize your campaigns

All Topics

Create a direct connection between your marketing data and the systems that optimize ad targeting so you can effectively measure outcomes and decrease cost per result.

Opportunity score: experimentally proven recommendations to help improve your campaign performance

Explore how to use opportunity score to improve your campaign performance.
- Path
- Duration 30m
- Rating 4.9
- Intermediate
- Credential
Advanced matching for websites

Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.
- Path
- Duration 10m
- Rating 4.7
- Intermediate
Privacy controls and brand safety

Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
- Path
- Duration 42m
- Rating 4.9
- Intermediate
- Credential

Opportunity score: experimentally proven recommendations to help improve your campaign performance

Advanced matching for websites

Privacy controls and brand safety